What cosmetics do Moscow ladies prefer?
15 October 2008Ladies of different age categories have taken part in this interrogation. It has appeared that the cost of average Moscow ladies cosmetic bag makes 3-7 thousand rubles ($120-300).
Ladies more often answered, that they were ready to spend no more than 1 thousand rubles ($40) a month for elite marks. More often ladies choose perfumery of such sound brands, as Chanel, Clinique and Dior. Besides, such trade marks as Estee Lauder, Givenchy, Lancôme and Yves Saint Laurent are also popular.
It is not a secret that women believe in magic force of elite cosmetics marks.
Every third woman is sure that luxury cosmetic is more effective, than mass production. For many women it is way to adjoin to luxury. It is natural, that elite marks are not the only way out. These marks are chosen, when it is a question of problem zones, for example, eyes area. And ladies can easily save up on face cream and decorative cosmetics.
The majority of the Russian women (9 of 10 interrogated) prefers to go to the specialized perfumery and cosmetics networks: Ile de Beaute, Arbat Prestige, L`Etoile and Rive Gauche. By the way, shops Duty Free at the airports became the second on popularity places of purchase of elite cosmetics.
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