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Consumer preferences

1 March 2009
Written by: admin Posted under MakeUp

Here is the list of the most popular trade marks in “mass market” cosmetics: L’oreal (24 %), Maybelline (19 %), Max Factor (18 %), Lumene, Bourjois, Pupa and  IsaDora.
The most popular trade marks in the selective class are Christian Dior (10 %), Guerlain (9 %), Estee Lauder (9 %), Yves Saint Laurent, Givenchy, Lancome, Chanel, Clinique, Clarins and Yllozure.
Each 5th customer, whenever possible, orders cosmetics under the catalogue.
In sphere of network marketing, consumers have named such companies, as Oriflame (22 %), Avon (20 %), Mary Kay (18 %) and Faberlic (13 %).
The question of prestige of a brand is important for 14 % of customers.
Making purchase, the most part of consumers (45 %) will prefer qualitative cosmetic means of known mark of certain price level.
Almost the quarter (23 %) of interrogated does not give value of popularity of mark, and pay attention to qualitative characteristics and color scale of production.
Besides, the majority of customers are ready to refuse  from favourite mark if its palette has no required shade.


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